Acculturation and advertising communication strategies : a cross-cultural study of chinese and americans / Wei-Na Lee
Material type: ArticleLanguage: English Publisher: New York Subject(s): ACTITUDES DEL CONSUMIDOR | ACULTURACION | COMUNICACION | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | ESTUDIOS TRANSCULTURALES | PUBLICIDADOther classification: REV In: Psychology and Marketing Vol. 10 No. 5 (1993) ; p. 381-397No physical items for this record
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