The Effects of an advertising retrieval cue on young children's memory and brand evaluations / M. Carole Macklin
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONSUMIDORES | MARCAS REGISTRADAS | MEMORIA | NIÑOS | PROCESAMIENTO DE INFORMACION | PUBLICIDAD TELEVISADA | RECUERDO | TRAZO DE LA MEMORIAOther classification: REV In: Psychology and Marketing Vol. 11 No. 3 (1994) ; p. 291-311No physical items for this record
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