Focal and emotional integration : constructs, measures and preliminary evidence / Deborah J. MacInnis and Douglas M. Stayman
Material type: ArticleLanguage: English Publisher: Houston Subject(s): ACTITUDES DEL CONSUMIDOR | CONSUMIDORES | EMOCIONES | MARCAS REGISTRADAS | MOTIVACION DEL CONSUMIDOR | PERSUASION | PUBLICIDADOther classification: REV In: Journal of Advertising Vol. 22 No. 4 (1993) ; p. 51-66No physical items for this record
There are no comments on this title.