Your search returned 117 results.

1.
Cognitive responses in persuasion / edited by Richard E. Petty, Thomas M. Ostrom, Timothy C. Brock

by Brock, Timothy C., ed | Ostrom, Thomas M., ed | Petty, Richard E., ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Hillsdale : Lawrence Erlbaum Associates, c1981Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 153.852 / C636 (1).

2.
Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Victoria Flores Flores ; revisión técnica Julieta Mercado González...(et al.)

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 2005 (2).

3.
Semiótica y comunicación de masas / Miguel de Moragas Spa

by Moragas Spa, Miguel de.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Península, c1976Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 302.2 / M671 (1).

4.
Ventas : manual práctico / Frederick A. Russell, Frank H. Beach, Richard H. Buskirk ; traducción Sarui Jaled de Allub ; revisión técnica Jorge Manuel Rodríguez y Rodríguez

by Russell, Frederick A | Beach, Frank H | Buskirk, Richard H.

Edition: 11. ed., 1. ed. en españolMaterial type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1982, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.81 / R888 (2).

5.
Manual del taller de habilidades sociales avanzadas / Mercedes Abreo, Adriana Milena Ospina ; directora Mónica Castaño

by Abreo, Mercedes | Castaño, Mónica [Directora] | Ospina, Adriana M.

Language: Spanish Publisher: Bogotá : s.n., 1989Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1989 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 158.2 / A172 (1).

6.
Origin of rumor and tone of message in rumor quelling strategies / Easwar S. Iyer, Kathleen Debevec

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

7.
Effects of involvement, argument strength and source characteristics on central and peripheral processing of advertising / J. Craig Andrews, Terence A. Shimp

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

8.
The Interactive effects of message appeal and individual differences on information processing and persuasion / Meera P. Venkatraman...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

9.
Music format effects in radio advertising / Gary L. Sullivan

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

10.
Music influences on mood and purchase intentions / Judy I. Alpert, Mark I. Alpert

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

11.
Music, music videos and wear out / Marvin E. Goldberg...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

12.
The Influence of tempo, loudness and gender of listener on responses to music / James J. Kellaris and Ronald C. Rice

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

13.
How advertising slogans can prime evaluations of brand extensions / David M. Boush

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

14.
The Influence of model age on children's reactions to advertising stimuli / M. Carole Macklin

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

15.
Mood and persuasion : evidence for the differential influence of positive and negative states / David Kuykendall, John P. Keating

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

16.
Question effects on information processing in advertising / Daniel J. Howard, Robert E. Burnkrant

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

17.
The Indirect effects of advertisements designed to change product attribute beliefs / Youjae Yi

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

18.
Viewers' processing of actor's race and message claims in advertising stimuli / Tommy E. Whittler

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

19.
Impacto persuasivo del gesto en el discurso político : una experiencia de consejo (asesoría) y de laboratorio / Alejandro Dorna y Gabriel Argentin

Source: Revista Latinoamericana de PsicologíaMaterial type: Article Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available :

20.
The psychology of television / John Condry

by Condry, John.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Hillsdale : Lawrence Erlbaum Associates, 1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 302.23 / C662 (1).

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