The Influence of model age on children's reactions to advertising stimuli / M. Carole Macklin
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONSUMIDORES | NIÑOS | PERSUASION | PROCESAMIENTO DE INFORMACION | PUBLICIDAD TELEVISADAOther classification: REV In: Psychology and Marketing Vol. 7 No. 4 (1990) ; p. 295-310No physical items for this record
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