Viewers' processing of actor's race and message claims in advertising stimuli / Tommy E. Whittler
Material type: ArticleLanguage: English Publisher: New York Subject(s): ACTITUDES HACIA LA RAZA | DIFERENCIAS RACIALES | HEURISTICA | IDENTIDAD ETNICA | PERSUASION | PUBLICIDADOther classification: REV In: Psychology and Marketing Vol. 6 No. 4 (1989) ; p. 287-309No physical items for this record
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