Negative political advertising and voting intent : the role of involvement and alternative information sources / Ronald J. Faber, Albert R. Tims and Kay G. Schmitt
Material type: ArticleLanguage: English Publisher: Houston Subject(s): ELECCIONES | POLITICA | PROCESAMIENTO DE INFORMACION | PSICOLOGIA POLITICA | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Journal of Advertising Vol. 22 No. 4 (1993) ; p. 67-76No physical items for this record
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