Contextual and temporal components of reference price / K. N. Rajendran and Gerard J. Tellis
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CONSUMIDORES | MARCAS REGISTRADAS | OFERTAS | PRECIOS | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Vol. 58 No. 1 (1994) ; p. 22-34No physical items for this record
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