Share and growth are not good predictors of the advertising and promotion/sales ratio / Kusum L. Ailawadi, Paul W. Farris and Mark E. Parry
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ESTRATEGIAS DE MERCADEO | MARCAS REGISTRADAS | MERCADOS COOPERATIVOS | OFERTAS | PUBLICIDADOther classification: REV In: Journal of Marketing Vol. 58 No. 1 (1994) ; p. 86-97No physical items for this record
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