Subliminal advertising and the psychology of processing unconscious stimuli : a review of research / Kathryn T. Theus
Material type: ArticleLanguage: English Publisher: New York Subject(s): COMUNICACION | CONSUMIDORES | MERCADEO | PERCEPCION SUBLIMINAL | PROCESAMIENTO DE INFORMACION | PUBLICIDADOther classification: REV In: Psychology and Marketing Vol. 11 No. 3 (1994) ; p. 271-290No physical items for this record
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