Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"PRECIOS"'

	241.	Electronic tickets, smart cards and online prepayments : when and how to advance sell / Jinhong Xie, Steven M. Shugan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	242.	Structural analysis of manufacturer pricing in the presence of a strategic retailer / K. Sudhir Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	243.	Quality segmentation in spatial markets : when does cannibalization affect product line design? / Preyas S. Desai Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	244.	Unobserved retailer behavior in multimarket data : joint spatial dependence in market shares and promotion variables / Bart J. Bronnenberg, Vijay Mahajan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	245.	Consumer heterogeneity and competitive price-matching guarantees / Yuxin Chen, Chakravarthi Narasimhan, Z. John Zhang Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	246.	Price discrimination as an adverse signal : why an offer to spread payments may hurt demand / Eric T. Anderson, Duncan I. Simester Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	247.	Effectiveness of trade promotions : analyzing the determinants of retail pass through / Nanda Kumar, Surendra Rajiv, Abel Jeuland Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	248.	Pizzas : PI or square? : psychophysical biases in area comparisons / Robert E. Krider, Priya Raghubir, Aradhna Krishna Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	249.	Endogeneity and heterogeneity in a probit demand model : estimation using aggregate data / Pradeep K. Chintagunta Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	250.	Image communicated by the use of 99 endings in advertised prices / Robert M. Schindler and Thomas M. Kibarian Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	251.	The Impact of brand extension introduction on choice / Vanitha Swaminathan, Richard J. Fox and Srinivas K. Reddy Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	252.	The Impact of category management on retailer prices and performance : theory and evidence / Suman Basuroy, Murali K. Mantrala and Rockney G. Walters Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	253.	Strategic bundling of products and prices : a new synthesis for marketing / Stefan Stremersch and Gerard J. Tellis Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	254.	Understanding reference-price shoppers : a within-and cross-category analysis / Tülin Erdem, Glenn Mayhew and Baohong Sun Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	255.	Marketing-mix variables and the diffusion of successive generations of a technological innovation / Peter J. Danaher, Bruce G. S. Hardie and William P. Putsis Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	256.	The Effectiveness of tensile pricing tactics in the advertising of services / Marla Royne Stafford and Thomas F. Stafford Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	257.	A Content analysis of magazine advertisements from the United States and the Arab world / Fahad S. Al-Olayan and Kiran Karande Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	258.	Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2000 (1). Place hold Add to cart (remove)
	259.	Primer Seminario Cátedra de Negocios Internacionales : Ene. 22-26 de 2001 Bogotá / organizado por el Ministerio de Comercio Exterior y la Universidad Externado de Colombia by Seminario Cátedra de Negocios Internacionales Bogotá) Ene 22-26 de 2001 : (1 \| Torres, Ricardo \| Trujillo, Edgar \| Colombia. Ministerio de Comercio Exterior \| Universidad Externado de Colombia. Material type: Film; Type of visual material: ; Audience: General; Language: Spanish Publisher: Bogotá : El Ministerio, 2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 791.43 / P935 (1). Place hold Add to cart (remove)
	260.	El Capitalismo mercadotecnista frente a la cultura / Pablo Vallejo Mejía Source: Suma Cultural : Revista de Cultura ContemporáneaMaterial type: Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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