Electronic tickets, smart cards and online prepayments : when and how to advance sell / Jinhong Xie, Steven M. Shugan
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): COMERCIO ELECTRONICO | CONDUCTA DEL CONSUMIDOR | ELECCION | ESTRATEGIAS DE MERCADEO | EXPECTATIVAS | PAGOS DIFERIDOS | PRECIOS | SATISFACCION DEL CONSUMIDOROther classification: REV In: Marketing Science Vol. 20 No. 3 (2001) ; p. 219-243No physical items for this record
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