Understanding reference-price shoppers : a within-and cross-category analysis / Tülin Erdem, Glenn Mayhew and Baohong Sun
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CONDUCTA DEL CONSUMIDOR | CORRELACION ESTADISTICA | ELECCION | ESTRATEGIAS DE MERCADEO | MARCAS REGISTRADAS | OFERTAS | PRECIOS | SEGMENTACION DE MERCADOS | VARIABLES LATENTESOther classification: REV In: Journal of Marketing Research Vol. 38 No. 4 (2001) ; p. 445-457No physical items for this record
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