Strategic bundling of products and prices : a new synthesis for marketing / Stefan Stremersch and Gerard J. Tellis
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): COMERCIO MINORISTA | COMPETENCIA COMERCIAL | COSTOS | ESTRATEGIAS DE MERCADEO | MEZCLA DE MERCADEO | OFERTAS | PRECIOS | SEGMENTACION DE MERCADOSOther classification: REV In: Journal of Marketing Vol. 66 No. 1 (2002) ; p. 55-72No physical items for this record
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