The Impact of brand extension introduction on choice / Vanitha Swaminathan, Richard J. Fox and Srinivas K. Reddy
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): COSTOS | DESARROLLO DE LOS PRODUCTOS | ELECCION | EVALUACION DEL PRODUCTO | MARCAS REGISTRADAS | PERCEPCION DEL PRODUCTO | PRECIOSOther classification: REV In: Journal of Marketing Vol. 65 No. 4 (2001) ; p. 1-15No physical items for this record
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