The Impact of category management on retailer prices and performance : theory and evidence / Suman Basuroy, Murali K. Mantrala and Rockney G. Walters
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CANALES DE DISTRIBUCION | COMERCIO MINORISTA | COMPETENCIA COMERCIAL | MARCAS REGISTRADAS | MODELOS ECONOMETRICOS | OFERTAS | PRECIOS | TEORIA DE LOS JUEGOSOther classification: REV In: Journal of Marketing Vol. 65 No. 4 (2001) ; p. 16-32No physical items for this record
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