Unobserved retailer behavior in multimarket data : joint spatial dependence in market shares and promotion variables / Bart J. Bronnenberg, Vijay Mahajan
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): ANALISIS DE COSTOS | COMERCIO MINORISTA | COMPETENCIA COMERCIAL | CONDUCTA DEL CONSUMIDOR | MARCAS REGISTRADAS | MODELOS ECONOMETRICOS | OFERTAS | PRECIOSOther classification: REV In: Marketing Science Vol. 20 No. 3 (2001) ; p. 284-299No physical items for this record
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