Quality segmentation in spatial markets : when does cannibalization affect product line design? / Preyas S. Desai
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): CALIDAD DEL PRODUCTO | COMPETENCIA COMERCIAL | EVALUACION DEL PRODUCTO | MONOPOLIOS | OLIGOPOLIOS | PRECIOS | PRODUCCION A GRAN ESCALA | SEGMENTACION DE MERCADOSOther classification: REV In: Marketing Science Vol. 20 No. 3 (2001) ; p. 265-283No physical items for this record
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