Effectiveness of trade promotions : analyzing the determinants of retail pass through / Nanda Kumar, Surendra Rajiv, Abel Jeuland
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): CANALES DE DISTRIBUCION | COMERCIO MINORISTA | CONDUCTA DEL CONSUMIDOR | INVESTIGACION DEL CONSUMIDOR | OFERTAS | PRECIOS | PUBLICIDAD | SEGMENTACION DE MERCADOS | TEORIA DE LOS JUEGOSOther classification: REV In: Marketing Science Vol. 20 No. 4 (2001) ; p. 382-404No physical items for this record
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