Consumer heterogeneity and competitive price-matching guarantees / Yuxin Chen, Chakravarthi Narasimhan, Z. John Zhang
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): COMERCIO MINORISTA | COMPETENCIA COMERCIAL | COSTOS | ESTRATEGIAS DE MERCADEO | OFERTAS | PRECIOSOther classification: REV In: Marketing Science Vol. 20 No. 3 (2001) ; p. 300-314No physical items for this record
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