The Effectiveness of tensile pricing tactics in the advertising of services / Marla Royne Stafford and Thomas F. Stafford
Material type: ArticleLanguage: English Publisher: Clemson Subject(s): ACTITUDES DEL CONSUMIDOR | ANALISIS DE FACTOR | CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | MERCADEO | MERCADEO DE SERVICIOS | OFERTAS | PERCEPCION DEL PRODUCTO | PRECIOS | PUBLICIDADOther classification: REV In: Journal of Advertising Vol. 29 No. 2 (2000) ; p. 45-60No physical items for this record
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