Your search returned 156 results.

21.
Toward formalizing fashion theory / Christopher M. Miller, Shelby H. McIntyre and Murali K. Mantrala

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

22.
The Nature of organizational search in high technology markets / Allen M. Weiss and Jean B. Heide

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

23.
Investigating purchase incidence, brand choice and purchase quantity decisions of households / Pradeep K. Chintagunta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

24.
Taxonomy of buying decision approaches / Michele D. Bunn

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

25.
Consumer behavior : buying, having and being / Michael R. Solomon

by Solomon, Michael R.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Boston : Allyn and Bacon, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S656 (1).

26.
Consumers' mood states : the mitigating influence of personal relevance on product evaluations / Mary T. Curren, Katrin R. Harich

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

27.
Evaluation strategies of American and Thai consumers / Dana L. Alden, Douglas M. Stayman, Wayne D. Hoyer

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

28.
Sex, gender identity, gender role attitudes and consumer behavior / Eileen Fischer, Stephen J. Arnold

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

29.
Comparing mood-induction and affective conditioning as mechanisms influencing product evaluation and product choice / Edward A. G. Groenland, Jan P. L. Schoormans

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

30.
Prediction of choice in a technically complex, essentially intangible, highly experiential and rapidly evolving consumer product / Rajan Nataraajan

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

31.
Mercadotecnia / Philip Kotler ; traducción José Manuel Salazar ; revisión técnica Clotilde Hernández Garnica

by Kotler, Philip.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice-Hall Hispanoamericana, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685m (1).

32.
Forrajeo y estructura de compra / Pablo Cabezas Castillo, Sonia Nizo Cárdenas, Margarita Jaramillo Pérez, Alexandra Rojas Vallejo...(et al.) ; director Marithza Sandoval Escobar y Jim Walters

by Cabezas Castillo, Pablo | Jaramillo Pérez, Margarita | Nizo Cárdenas, Sonia | Rojas Vallejo, Alexandra | Sandoval Escobar, Marithza [Directora] | Triana Alvarez, Adalggiza | Walters, Jim [Director].

Language: Spanish Publisher: Santafé de Bogotá : s.n., 1993Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1993 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / F677 (1).

33.
Relación entre factores socioculturales y el comportamiento de consumo / Luz Elsy Duarte Zapata, Eduardo Alfonso Medina Quiroz, Migdonia Moreno Marulanda...(et al.) ; director Marithza Sandoval Escobar y Jim Walters Colmenares

by Duarte Zapata, Luz Elsy | Medina Quiroz, Eduardo Alfonso | Moreno Marulanda Migdonia | Sandoval Escobar, Marithza [Directora] | Trujillo Reyes, Hebert Hernán | Walters Colmenares, Jim Director.

Language: Spanish Publisher: Bogotá : s.n., 1993Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1993 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / R251 (1).

34.
Un Modelo de elección aplicado a la conducta de compra de los clientes externos de un almacen por departamentos / Miguel Angel Fonseca, María Isabel Giraldo, Claudia Esmeralda Pardo E., Liliana Parra Q...(et al.) ; director Marithza Sandoval Escobar y Jim Walters Colmenares

by Fonseca, Miguel Angel | Giraldo, María Isabel | Pardo E., Claudia Esmeralda | Parra Q., Liliana | Reyes Bernal, Diego León | Sánchez-Posso, Darío | Sandoval Escobar, Marithza [Directora] | Walters Colmenares, Jim [Director].

Language: Spanish Publisher: Santafé de Bogotá : s.n., 1993Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1993 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / M622 (1).

35.
Psychological associations with shopping : a moderator variable perspective / William J. McDonald

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

36.
Uncertainty orientation : explaining differences in purchase involvement and external search / J. Brock Smith, Julia M. Bristor

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

37.
Attitude and risk : exploring the relationship / Robert N. Stone, J. Barry Mason

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

38.
Comportamiento del consumidor : conceptos y aplicaciones / David L. Loudon, Albert J. Della Bitta ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont

by Loudon, David L | Della Bitta, Albert J.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / L682 / 1995 (2).

39.
Consumer behavior in theory and in action / edited by Steuart Henderson Britt ; with the editorial collaboration of James L. Lubawski

by Britt, Steuart Henderson.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : John Wiley and Sons, c1970Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / C668b (1).

40.
Curso de mercadotecnia / Carl McDaniel

by McDaniel, Carl.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Harla, c1982Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M121 (1).

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