Attitude and risk : exploring the relationship / Robert N. Stone, J. Barry Mason
Material type: ArticleLanguage: English Publisher: New York Subject(s): ACTITUDES DEL CONSUMIDOR | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | CREENCIA | FORMACION DEL CONCEPTO | INVESTIGACION DE MERCADO | PROCESAMIENTO DE INFORMACION | RIESGO | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 12 No. 2 (1995) ; p. 135-153No physical items for this record
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