Uncertainty orientation : explaining differences in purchase involvement and external search / J. Brock Smith, Julia M. Bristor
Material type:
ArticleLanguage: English Publisher: New York Subject(s): ACTITUDES DEL CONSUMIDOR | CONDUCTA DEL CONSUMIDOR | PROCESAMIENTO DE INFORMACION | SOLUCION DEL PROBLEMA | TOMA DE DECISIONESOther classification: REV
In:
Psychology and Marketing Vol. 11 No. 6 (1994) ; p. 587-607
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