Consumer behavior in theory and in action / edited by Steuart Henderson Britt ; with the editorial collaboration of James L. Lubawski
Contributor(s): Britt, Steuart Henderson
Material type: 
TextLanguage: English Series: Wiley Marketing SeriesPublisher: New York : John Wiley and Sons, c1970Description: 499 pISBN: 0471104825Subject(s): ACTITUDES DEL CONSUMIDOR | APRENDIZAJE | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | DIFERENCIAS INDIVIDUALES | EMOCIONES | GRUPOS | INFLUENCIA SOCIAL | INVESTIGACION DEL CONSUMIDOR | MOTIVACION DEL CONSUMIDOR | OFERTAS | PROCESAMIENTO DE INFORMACION | PSICOLOGIA DEL CONSUMIDOR | PUBLICIDAD | SEGMENTACION DE MERCADOS | SOCIALIZACION | TOMA DE DECISIONESDDC classification: 658.834
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Libro
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Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 658.834 / C668b (Browse shelf) | Available | 003868 |
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