Biblioteca Juan Alberto Aragón Bateman

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Your search returned 235 results.

81.
Inertia and variety seeking in a model of brand-purchase timing / Pradeep K. Chintagunta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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82.
Managing advertising and promotion for long-run profitability / Kamel Jedidi, Carl F. Mela, Sunil Gupta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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83.
Modeling the effects of advertised price claims : tensile versus precise claims? / Sanjay K. Dhar, Claudia González-Vallejo, Dilip Soman

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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84.
The Impact of heterogeneity in purchase timing and price responsiveness on estimates of sticker shock effects / Kwangpil Chang, S. Siddarth, Charles B. Weinberg

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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85.
What price fairness? : a bargaining study / Rami Zwick, Xiao-Ping Chen

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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86.
Do the right thing : diverging effects of accountability in a managerial context / Christina L. Brown

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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87.
Commercial use of UPC scanner data : industry and academic perspectives / Randolph E. Bucklin, Sunil Gupta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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88.
A Decision support system for planning manufacturers' sales promotion calendars / Jorge M. Silva-Risso, Randolph E. Bucklin, Donald G. Morrison

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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89.
Process variation as a determinant of bank performance : evidence from the retail banking study / Frances X. Frei...(et al.)

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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90.
Endogeneity in brand choice models / J. Miguel Villas-Boas, Russell S. Winer

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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91.
Charting new directions for marketing / George S. Day and David B. Montgomery

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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92.
Consumers' processing of persuasive advertisements : an integrative framework of persuasion theories / Joan Meyers-Levy and Prashant Malaviya

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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93.
Carrots, sticks and promises : a conceptual framework for the management of public health and social issue behaviors / Michael L. Rothschild

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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94.
Retaliatory behavior to new product entry / Sabine Kuester, Christian Homburg and Thomas S. Robertson

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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95.
The Effects of competition on retail structure : an examination of intratype, intertype and intercategory competition / Chip E. Miller, James Reardon and Denny E. McCorkle

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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96.
Antecedents and consequences of marketing managers' conflict-handling behaviors / X. Michael Song, Jinhong Xie and Barbara Dyer

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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97.
Counterfactual reasoning in causal judgments : implications for marketing / Ann L. McGill

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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98.
Emerging issues in marketing / Charles R. Taylor

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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99.
Consumer concern, knowledge, belief and attitude toward renewable energy : an application of the reasoned action theory / Hae-Kyong Bang...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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100.
Alert or oblivious? : factors underlying consumer responses to marketing stimuli / Thomas F. Stafford

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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