Inertia and variety seeking in a model of brand-purchase timing / Pradeep K. Chintagunta
Material type: ArticleLanguage: English Publisher: Linthicum Subject(s): CONDUCTA DEL CONSUMIDOR | ELECCION | MARCAS REGISTRADAS | MEZCLA DE MERCADEO | PERCEPCION DEL PRODUCTO | REGULACION DE MERCADOSOther classification: REV In: Marketing Science Vol. 17 No. 3 (1998) ; p. 253-270No physical items for this record
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