Endogeneity in brand choice models / J. Miguel Villas-Boas, Russell S. Winer
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): CONDUCTA DEL CONSUMIDOR | ELECCION | MARCAS REGISTRADAS | MEZCLA DE MERCADEO | OFERTAS | PRECIOS | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Management Science Vol. 45 No. 10 (1999) ; p. 1324-1338No physical items for this record
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