The Impact of heterogeneity in purchase timing and price responsiveness on estimates of sticker shock effects / Kwangpil Chang, S. Siddarth, Charles B. Weinberg
Material type: ArticleLanguage: English Publisher: Linthicum Subject(s): CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | MODELO BAYESIANO | OFERTAS | PRECIOS | REGULACION DE MERCADOS | TOMA DE DECISIONESOther classification: REV In: Marketing Science Vol. 18 No. 2 (1999) ; p. 178-192No physical items for this record
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