Managing advertising and promotion for long-run profitability / Kamel Jedidi, Carl F. Mela, Sunil Gupta
Material type: ArticleLanguage: English Publisher: Linthicum Subject(s): CONDUCTA DEL CONSUMIDOR | MARCAS REGISTRADAS | MERCADEO | OFERTAS | PRECIOS | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Marketing Science Vol. 18 No. 1 (1999) ; p. 1-22No physical items for this record
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