Consumers' processing of persuasive advertisements : an integrative framework of persuasion theories / Joan Meyers-Levy and Prashant Malaviya
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | FORMACION DE IMPRESION | JUICIO | PERCEPCION DEL PRODUCTO | PERSUASION | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Vol. 63 Special Issue (1999) ; p. 45-60No physical items for this record
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