Counterfactual reasoning in causal judgments : implications for marketing / Ann L. McGill
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | JUICIO ATRIBUCIONAL | MARCAS REGISTRADAS | MERCADEO | PERCEPCION DEL PRODUCTO | PROCESAMIENTO DE INFORMACION | RAZONAMIENTO | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 17 No. 4 (2000) ; p. 323-343No physical items for this record
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