Modeling the effects of advertised price claims : tensile versus precise claims? / Sanjay K. Dhar, Claudia González-Vallejo, Dilip Soman
Material type: ArticleLanguage: English Publisher: Linthicum Subject(s): COMERCIO MINORISTA | CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | OFERTAS | PRECIOS | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Marketing Science Vol. 18 No. 2 (1999) ; p. 154-177No physical items for this record
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