Alert or oblivious? : factors underlying consumer responses to marketing stimuli / Thomas F. Stafford
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | INFLUENCIA SOCIAL | PERCEPCION DEL PRODUCTO | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 17 No. 9 (2000) ; p. 745-760No physical items for this record
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