Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"MERCADEO" and su-to:CONDUCTA DEL CONSUMIDOR'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	141.	Cómo crear su propia empresa : factores clave de gestión / Manuel Ludevid, Montserrat Ollé by Ludevid, Manuel \| Ollé, Montserrat. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Alfaomega ; Marcombo, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / L822 (1). Place hold Add to cart (remove)
	142.	A New full-nest classification approach / Charles M. Schaninger, Dong Hwan Lee Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	143.	What if your denstist looked like Tom Cruise? : applying the match-up hypothesis to a service encounter / Stephen K. Koernig, Albert L. Page Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	144.	The Influence of gender on the new-age elderly's consumption orientation / Elaine Sherman, Leon G. Schiffman, Anil Mathur Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	145.	A Scale to measure the cognitive control form of perceived control : construction and preliminary assessment / William T. Faranda Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	146.	Electronic tickets, smart cards and online prepayments : when and how to advance sell / Jinhong Xie, Steven M. Shugan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	147.	Investments in consumer relationships : a cross-country and cross-industry exploration / Kristof De Wulf, Gaby Odekerken-Schröder, and Dawn Lacobucci Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	148.	Dependence, trust and relational behavior on the part of foreign subsidiary marketing operations : implications for managing global marketing operations / Kelly Hewett and William O. Bearden Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	149.	Understanding reference-price shoppers : a within-and cross-category analysis / Tülin Erdem, Glenn Mayhew and Baohong Sun Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	150.	The Effectiveness of tensile pricing tactics in the advertising of services / Marla Royne Stafford and Thomas F. Stafford Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	151.	Exploring the effectiveness of business gifts : replication and extension / Richard F. Beltramini Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	152.	The Influence of social alliances with sports teams on intentions to purchase corporate sponsors' products / Robert Madrigal Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	153.	Negative comparative advertising : evidence favoring fine-tuning / Alina B. Sorescu and Betsy D. Gelb Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	154.	A Comparative analysis of three communication formats : advertising, infomercial and direct experience / Mandeep Singh, Siva K. Balasubramanian and Goutam Chakraborty Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	155.	Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2000 (1). Place hold Add to cart (remove)
	156.	Mercadotecnia para empresas medianas y pequeñas / Ralph L. Dorff ; traducción Guadalupe Becerra Perusquía ; revisión técnica Fernando Javier Cervantes Aldana by Dorff, Ralph L. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Trillas, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.82 / D673 (1). Place hold Add to cart (remove)
	157.	Las 22 Leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / Al Ries, Laura Ries ; versión española Raúl Peralba y Raúl G. del Río by Ries, Al \| Ries, Laura. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / R428r (1). Place hold Add to cart (remove)
	158.	La Guerra de la mercadotecnia / Al Ries, Jack Trout ; traducción María Teresa Saldivar ; revisión técnica Jorge Rodríguez y Rodríguez by Ries, Al \| Trout, Jack. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / R428g (3). Place hold Add to cart (remove)
	159.	El Nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García by Trout, Jack \| Rivkin, Steve. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / T768 (2). Place hold Add to cart (remove)
	160.	Consumer addressability and customized pricing / Yuxin Chen, Ganesh Iyer Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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