A Comparative analysis of three communication formats : advertising, infomercial and direct experience / Mandeep Singh, Siva K. Balasubramanian and Goutam Chakraborty
Material type: ArticleLanguage: English Publisher: Clemson Subject(s): ACTITUDES DEL CONSUMIDOR | APRENDIZAJE IMPLICITO | CONDUCTA DEL CONSUMIDOR | MARCAS REGISTRADAS | MEMORIA DE RECONOCIMIENTO | MERCADEO DIRECTO | MODIFICACION DE CONDUCTA | PERSUASION | PUBLICIDADOther classification: REV In: Journal of Advertising Vol. 29 No. 4 (2000) ; p. 59-75No physical items for this record
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