Biblioteca Juan Alberto Aragón Bateman

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1.
Mercadeo sin publicidad : estrategias creativas para el éxito de pequeños negocios / Michael Phillips, Salli Rasberry ; ilustrado por Linda Allison ; traducción Norah Isabel Yepes Correa ; revisión técnica Gabriel Awad Aubad

by Phillips, Michael | Rasberry, Salli.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Medellín : Zaber, c1986Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.11 / P345 (1).

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2.
Mercadotecnia directa : estrategia, planeación y ejecución / Edward L. Nash

by Nash, Edward L.

Edition: 2. ed., 1. ed. en españolMaterial type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.82 / N183 (3).

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3.
El Marketing como arma competitiva : cómo asignar prioridades a los recursos comerciales / Tomás Alfaro Drake

by Alfaro Drake, Tomás.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / A531 (2).

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4.
Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flávio Arnaldo Zwarg

by Cobra, Marcos Henrique Nogueira | Zwarg, Flávio Arnaldo.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, c1991, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.89 / C617 (2).

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5.
Direct marketing / Herbert Katzenstein, William S. Sachs

by Katzenstein, Herbert | Sachs, William S.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Macmillan, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.84 / K189 (1).

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6.
Mitos del marketing que están matando a los negocios : no siga creyendo en ellos / Kevin J. Clancy, Robert S. Shulman ; traducción Roberto A. Haas

by Clancy, Kevin J | Shulman, Robert S.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / C516 (1).

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7.
Marketing de servicios : estrategias para turismo, finanzas, salud y comunicación / Marcos Cobra ; traducción Germán Alberto Villamizar ; revisión técnica Alberto Narváez Rozo

by Cobra, Marcos.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.89 / C617 / 2000 (2).

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8.
El Gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / Stan Rapp, Tom Collins ; traducción Roberto A. Haas

by Rapp, Stan | Collins, Tom.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / R177g (1).

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9.
Mail versus mall : a strategic analysis of competition between direct marketers and conventional retailers / Sridhar Balasubramanian

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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10.
Buyer-supplier contracts versus joint ventures : determinants and consequences of transaction structure / Mark B. Houston and Shane A. Johnson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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11.
Remote purchase environments : the influence of return policy leniency on two-stage decision processes / Stacy L. Wood

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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12.
Individual marketing with imperfect targetability / Yuxin Chen, Chakravarthi Narasimhan, Z. John Zhang

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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13.
A Comparative analysis of three communication formats : advertising, infomercial and direct experience / Mandeep Singh, Siva K. Balasubramanian and Goutam Chakraborty

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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14.
Consumer addressability and customized pricing / Yuxin Chen, Ganesh Iyer

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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15.
La Distribución comercial / Arthur Lawrence

by Lawrence, Arthur.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Deusto, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.84 / L197 (1).

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16.
Plan estratégico de mercadeo empresa : Distri LC S.A.S / Heleany Cárdenas Vargas, Ivonne Guerrero Lamprea, Martha Catalina Sepúlveda Mayo ; director Abel Eduardo Uribe Arévalo

by Cárdenas Vargas, Heleany | Guerrero Lamprea, Ivonne Paola | Sepúlveda Mayo, Martha Catalina | Uribe Arévalo, Abel Eduardo [directora ].

Language: Spanish Publisher: Bogotá : s.n., 2013Dissertation note: Tesis (Mercadeo) Fundación Universitaria Konrad Lorenz. Escuela de Negocios, 2013 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / C172m (2).

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17.
El libro del marketing interactivo y de la publicidad digital / Eduardo Liberos.

by Liberos, Eduardo | Nuñez, Álvaro | , Bareño, Ruth | García del Poyo, Rafael | Gutierrez, Juan Carlos | Pino, Gabriela.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publisher: Madrid (España) : Esic Editorial, 2013Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / L413 (1).

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