Investments in consumer relationships : a cross-country and cross-industry exploration / Kristof De Wulf, Gaby Odekerken-Schröder, and Dawn Lacobucci
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CALIDAD DEL PRODUCTO | COMERCIO MINORISTA | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | ESTRATEGIAS DE MERCADEO | ESTUDIOS TRANSCULTURALES | RELACIONES COMERCIALES | VENDEDORESOther classification: REV In: Journal of Marketing Vol. 65 No. 4 (2001) ; p. 33-50No physical items for this record
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