Exploring the effectiveness of business gifts : replication and extension / Richard F. Beltramini
Material type: ArticleLanguage: English Publisher: Clemson Subject(s): CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | OFERTAS | PERCEPCION DEL PRODUCTO | REGALOS | RELACIONES COMERCIALES | VALORES SOCIALESOther classification: REV In: Journal of Advertising Vol. 29 No. 2 (2000) ; p. 75-78No physical items for this record
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