Consumer addressability and customized pricing / Yuxin Chen, Ganesh Iyer
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): ACTITUDES DEL CONSUMIDOR | CONDUCTA DEL CONSUMIDOR | MERCADEO DIRECTO | PRECIOS | TELEMERCADEOOther classification: REV In: Marketing Science Vol. 21 No. 2 (2002) ; p. 197-208No physical items for this record
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