Biblioteca Juan Alberto Aragón Bateman

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1.
Mercadotecnia directa : estrategia, planeación y ejecución / Edward L. Nash

by Nash, Edward L.

Edition: 2. ed., 1. ed. en españolMaterial type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.82 / N183 (3).

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2.
Direct marketing / Herbert Katzenstein, William S. Sachs

by Katzenstein, Herbert | Sachs, William S.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Macmillan, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.84 / K189 (1).

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3.
Comunicación : estrategia, técnicas y tácticas en el mercado / Jorge Javier Bonnin

by Bonnin, Jorge Javier.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Buenos Aires : Ediciones Macchi, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.82 / B666 (1).

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4.
The Psychology of being put on hold : an exploratory study of service quality / Deborah K. Unzicker

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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5.
Positive contingencies versus quotas : telemarketers exert countercontrol / Thomas C. Mawhinney, Christine Fellows-Kubert

Source: Journal of Organizational Behavior ManagementMaterial type: Article Article; Format: print Language: English Publisher: Binghamton Availability: No items available :

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6.
The Effects of group and individual monetary incentives on productivity of telephone interviewers / Niki M. Thurkow, Jon S. Bailey, Mark R. Stamper

Source: Journal of Organizational Behavior ManagementMaterial type: Article Article; Format: print Language: English Publisher: Binghamton Availability: No items available :

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7.
Consumer vulnerability to scams, swindles and fraud : a new theory of visceral influences on persuasion / Jeff Langenderfer, Terence A. Shimp

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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8.
Gestión de mercados : fundamentos, investigación, estrategias y operación / Martha Ruth Mendoza Torres

by Mendoza Torres, Martha Ruth.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Escuela de Administración de Negocios, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M262 (1).

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9.
Consumer addressability and customized pricing / Yuxin Chen, Ganesh Iyer

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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10.
Marketing del comportamiento / Alain Sanjaume, Arnaud Caplier

by Sanjaume, Alain | Caplier, Arnaud [ autor.].

Edition: Primera edición.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Trillas, 2015Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / Sa585 (1).

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