Direct marketing / Herbert Katzenstein, William S. Sachs
By: Katzenstein, Herbert
Contributor(s): Sachs, William SMaterial type: 
TextLanguage: English Publisher: New York : Macmillan, c1992Edition: 2. edDescription: 514 p. : ilISBN: 0023624256Subject(s): CANALES DE DISTRIBUCION | CLIENTES | COMPUTADORES | CONSUMIDORES | ESTUDIOS DE CASOS | INVESTIGACION DE MERCADO | MERCADEO DIRECTO | MERCADEO POR CATALOGO | OFERTAS | PUBLICIDAD | SEGMENTACION DE MERCADOS | SERVICIOS AL CLIENTE | TELEMERCADEODDC classification: 658.84
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Libro
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Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 658.84 / K189 (Browse shelf) | Available | 002945 |
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