Dependence, trust and relational behavior on the part of foreign subsidiary marketing operations : implications for managing global marketing operations / Kelly Hewett and William O. Bearden
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CALIDAD EN EL SERVICIO | CONDUCTA DEL CONSUMIDOR | CULTURA | EMPRESAS TRANSNACIONALES | ESTRATEGIAS DE MERCADEO | GLOBALIZACION | MARCAS REGISTRADAS | MERCADOS INTERNACIONALES | SATISFACCION DEL CONSUMIDOROther classification: REV In: Journal of Marketing Vol. 65 No. 4 (2001) ; p. 51-66No physical items for this record
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