Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"MARCAS REGISTRADAS"'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	1.	Advances in consumer research / Marvin E. Goldberg, Gerald Gorn, Richard W. Pollay, editors by Goldberg, Marvin E., ed \| Gorn, Gerald, ed \| Pollay, Richard W., ed. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New Orleans : Association for Consumer Research, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 (1). Place hold Add to cart (remove)
	2.	La Marca como factor determinante en la evaluación de un producto / Dora Alba Urbina de Guerrero ; directora Olga Cecilia Olaya de Giraldo by Urbina de Guerrero, Dora Alba \| Olaya de Giraldo, Olga Cecilia Directora. Language: Spanish Publisher: Bogotá : s.n., 1988Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1988 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / U714 (1). Place hold Add to cart (remove)
	3.	Consumer brand confusion : a conceptual framework / Ellen R. Foxman, Phil W. Berger and Joseph A. Cote Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	4.	A Model of brand awareness and brand attitude advertising strategies / Larry Percy, John R. Rossiter Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	5.	The Influence of product knowledge and brand name on internal price standards and confidence / Abhijit Biswas and Daniel L. Sherrell Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	6.	Advances in consumer research : diversity in consumer behavior / John F. Sherry and Brian Sternthal, editors by Sherry, John F., ed \| Sternthal, Brian, ed. Material type: Text; Format: print ; Audience: General; Language: English Publisher: Chicago : Association for Consumer Research, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 / 1992 (1). Place hold Add to cart (remove)
	7.	Processing and retrieval of inferences and descriptive advertising information : the effects of message elaboration / Sarah Fisher Gardial...(et al.) Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Houston Availability: No items available : Add to cart (remove)
	8.	Pioneer advantage : marketing logic or marketing legend? / Peter N. Golder and Gerard J. Tellis Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	9.	Integrating information from advertising and trial : processes and effects on consumer response to product information / Robert E. Smith Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	10.	Conceptualizing, measuring and managing customer-based brand equity / Kevin Lane Keller Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	11.	Diluting brand beliefs : when do brand extensions have a negative impact? / Barbara Loken and Deborah Roedder John Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	12.	The Winning number : consumer perceptions of alpha-numeric brand names / Teresa M. Pavia and Janeen Arnold Costa Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	13.	Effects of foreign product names and country-of-origin attributions on advertisement evaluations / Richard Jackson Harris...(et al.) Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	14.	Hierarchical heuristics in evaluation of competitive brands based on multiple cues / Paul R. Prabhaker, Paul Sauer Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	15.	The Effects of an advertising retrieval cue on young children's memory and brand evaluations / M. Carole Macklin Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	16.	An Extension of the congruence hypothesis : the effects of real products, branching format, similarity and involvement / Elizabeth Cooper-Martin Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	17.	Focal and emotional integration : constructs, measures and preliminary evidence / Deborah J. MacInnis and Douglas M. Stayman Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Houston Availability: No items available : Add to cart (remove)
	18.	Contextual and temporal components of reference price / K. N. Rajendran and Gerard J. Tellis Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	19.	Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban by Grande Esteban, Ildefonso. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / G716 (2). Place hold Add to cart (remove)
	20.	Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Scott W. Cooper by Hiebing, Roman G \| Cooper, Scott W. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1992, 1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H421 (2). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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