Integrating information from advertising and trial : processes and effects on consumer response to product information / Robert E. Smith
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | EXPERIMENTACION | INVESTIGACION DEL CONSUMIDOR | MARCAS REGISTRADAS | PROCESAMIENTO DE INFORMACION | PUBLICIDADOther classification: REV In: Journal of Marketing Research Vol. 30 No. 2 (1993) ; p. 204-219No physical items for this record
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