Pioneer advantage : marketing logic or marketing legend? / Peter N. Golder and Gerard J. Tellis
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CONSUMIDORES | ESTUDIO COMPARATIVO | INVESTIGACION DEL CONSUMIDOR | MARCAS REGISTRADAS | MERCADEO | MERCADOSOther classification: REV In: Journal of Marketing Research Vol. 30 No. 2 (1993) ; p. 158-170No physical items for this record
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