The Winning number : consumer perceptions of alpha-numeric brand names / Teresa M. Pavia and Janeen Arnold Costa
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | CREENCIA | FONETICA | INVESTIGACION DEL CONSUMIDOR | MARCAS REGISTRADAS | PERCEPCION DEL PRODUCTO | PROCESAMIENTO DE INFORMACIONOther classification: REV In: Journal of Marketing Vol. 57 No. 3 (1993) ; p. 85-98No physical items for this record
There are no comments on this title.