Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"MARCAS REGISTRADAS"'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
Vigilada Mineducación

	161.	The Category-demand effects of price promotions / Vincent R. Nijs...(et al.) Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	162.	Entrenched knowledge structures and consumer response to new products / C. Page Moreau, Donald R. Lehmann and Arthur B. Markman Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	163.	An Empirical analysis of firms' product line decisions / William R. Putsis and Barry L. Bayus Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	164.	Managing customer-initiated contacts with manufacturers : the impact on share of category requirements and word-of-mouth behavior / Douglas Bowman and Das Narayandas Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	165.	Creating local brands in multilingual international markets / Shi Zhang and Bernd H. Schmitt Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	166.	Threats to the external validity of brand extension research / Richard R. Klink and Daniel C. Smith Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	167.	The Role of market efficiency intuitions in consumer choice : a case of compensatory inferences / Alexander Chernev and Gregory S. Carpenter Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	168.	Consumption symbols as carriers of culture : a study of japanese and spanish brand personality constructs / Jennifer Lynn Aaker, Verónica Benet-Martínez, Jordi Garolera Source: Journal of Personality and Social PsychologyMaterial type: Article; Format: print Language: English Publisher: Washington Availability: No items available : Add to cart (remove)
	169.	Decision constraints and consideration-set formation in consumer durables / Girish Punj, Richard Brookes Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	170.	Consumer ethnocentrism when foreign products are better / Magne Supphellen, Terri L. Rittenburg Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	171.	The Effects of pleasure and arousal on recall of advertisements during the super Bowl / Stephen J. Newell, Kenneth V. Henderson, Bob T. Wu Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	172.	Structural analysis of manufacturer pricing in the presence of a strategic retailer / K. Sudhir Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	173.	Unobserved retailer behavior in multimarket data : joint spatial dependence in market shares and promotion variables / Bart J. Bronnenberg, Vijay Mahajan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	174.	The Spatial representation of market information / Wayne S. DeSarbo...(et al.) Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	175.	Endogeneity and heterogeneity in a probit demand model : estimation using aggregate data / Pradeep K. Chintagunta Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	176.	Third-party organization endorsement of products : an advertising cue affecting consumer prepurchase evaluation of goods and services / Dwane Hal Dean and Abhijit Biswas Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	177.	The Moderating effects of country of assembly : country of parts and country of design of hybrid product evaluations / Paul Chao Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	178.	The Impact of brand extension introduction on choice / Vanitha Swaminathan, Richard J. Fox and Srinivas K. Reddy Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	179.	The Impact of category management on retailer prices and performance : theory and evidence / Suman Basuroy, Murali K. Mantrala and Rockney G. Walters Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	180.	Dependence, trust and relational behavior on the part of foreign subsidiary marketing operations : implications for managing global marketing operations / Kelly Hewett and William O. Bearden Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

Refine your search

Availability

Authors

Collections

Holding libraries

Item types

Locations

Series

Places

Topics

Your search returned 287 results.