Threats to the external validity of brand extension research / Richard R. Klink and Daniel C. Smith
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CONDUCTA DEL CONSUMIDOR | DESARROLLO DE LOS PRODUCTOS | EVALUACION DEL PRODUCTO | INVESTIGACION DEL CONSUMIDOR | MARCAS REGISTRADAS | PROCESAMIENTO DE INFORMACIONOther classification: REV In: Journal of Marketing Research Vol. 38 No. 3 (2001) ; p. 326-335No physical items for this record
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