The Moderating effects of country of assembly : country of parts and country of design of hybrid product evaluations / Paul Chao
Material type: ArticleLanguage: English Publisher: Clemson Subject(s): ACTITUDES DEL CONSUMIDOR | CALIDAD DEL PRODUCTO | CONDUCTA DEL CONSUMIDOR | DESARROLLO DE LOS PRODUCTOS | EMPRESAS TRANSNACIONALES | EVALUACION DEL PRODUCTO | GLOBALIZACION | INVESTIGACION DEL CONSUMIDOR | MARCAS REGISTRADAS | PERCEPCION DEL PRODUCTO | SATISFACCION DEL CONSUMIDOROther classification: REV In: Journal of Advertising Vol. 30 No. 4 (2001) ; p. 67-81No physical items for this record
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